About business
Mission Control is a UK-based development studio specializing in mobile apps, web applications, AI agents, and self-management systems. Their portfolio includes work with NHS, MARS Wrigley, Oxford University Press, Dictionary.com, Financial Times, Pearson, and Mediacom organizations that demand technical precision and enterprise- grade reliability.
Despite this track record, their digital presence told a different story.
Challenge
Mission Control's existing website was stuck in a visual era that no longer reflected who they'd become. The aesthetic felt dated - reminiscent of 1960s-70s tech design - functional, but disconnected from the forward-thinking work they were delivering for clients.
The brief was clear: Create a digital experience that feels as innovative as the products they build. Something that signals Web3-era thinking, AI capability, and technical sophistication without sacrificing clarity or approachability for the B2B audience they serve.
Core objectives:
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Establish a contemporary visual identity that positions Mission Control as a next-generation development partner
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Create a design system flexible enough to scale across service pages and
future content -
Develop a brand mark that communicates authority, precision, and
British craftsmanship
Finding the right emotion for visuals
Before opening any design tool, I needed to understand the landscape. What does "modern tech" actually look like in 2025/26? And more importantly - what would feel authentic to Mission Control rather than borrowed?
I audited the dominant visual approaches in the Web3 and AI space and identified three recurring patterns:
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Dark monolithic - Raw, Black& white, deliberately
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Neo-brutalism - Softer edges, bolder colors, playful but structured
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3D Elements - Depth, glass effects, rendered objects suggesting dimensionality
The question wasn't which trend to follow- it was which approach would age well and still feel distinctly Mission Control and align to the vision of the founder.
Establishing the Foundation:
Color, Typography & Visual Elements
Before exploring full design directions, I needed to lock in the building blocks. These decisions would define everything that followed - get them wrong, and no amount of layout polish would save the project.
Color
The existing palette wasn't working. It felt safe, corporate, forgettable. For a company building AI agents and next-gen applications, the color story needed to signal energy and technical confidence without veering into startup cliché.
I landed on a dark-dominant palette—deep blacks and charcoals that let the work feel premium and focused. Against this, a sharp orange accent cuts through: bold enough to demand attention, warm enough to feel human. Secondary grays provide hierarchy without competing. The result is a palette that feels both technical and approachable—serious about the work, not about itself.
Typography
Web3 and AI spaces are flooded with geometric sans-serifs. Everyone reaches for the same fonts. The challenge was finding something that felt modern and technical but retained personality.
I selected a typeface that balances mechanical precision with subtle character—clean enough for UI clarity, distinctive enough to own. The type system scales from commanding headlines to functional body copy without losing coherence. Bold weights for impact, regular weights for readability, consistent letterspacing throughout.
Illustration Style
This was the most critical decision.
Illustrations would carry the personality of the entire site - they needed to communicate "innovative tech company" without resorting to the usual suspects: floating laptops, generic isometric offices, or robot hands shaking human hands.
I developed an approach using abstract 3D compositions - geometric forms with depth and dimension that suggest technology and forward motion without being literal. Shapes interact, overlap, and create visual tension. They feel crafted, not generated. The style gives interpretation while maintaining a consistent visual signature across pages.
These three elements - color, type, and illustration - became the design system's DNA. Everything that followed would build on this foundation.
Once the foundation felt solid, I pushed into two more directions, 3D with Glass Effects and Fully Rendered 3D - each asking a different question about how far to lean into different visual dimensions.
The client chose with initial direction
With the overall direction locked, Client wanted some more improvement in hero illustration - the first impression. Existing design is too literal - This needed to communicate "web and app development with Web3 and AI capabilities" in a single visual moment.
I presented two approaches:
Option A: Tech-Literal
Direct representations - code snippets, interface mock-ups, recognizable tech imagery. Clear, Highly contextual
Option B: Robotic/Mechanical
A robotic arm or mechanical element suggesting automation and precision.
Final delivery
After multiple iterations we finlized the hybrid design which visually implied a tech company with capabilities of taking AI projects.
Extending the System
With the homepage and brand established, we expanded into service pages:
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Mobile & Web App Development
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AI Agent Development
Each page maintained the visual system while adapting to its specific content needs—ensuring consistency without repetition.
Brand Identity: Precision Meets Heritage
Beyond the website, Mission Control wanted a refreshed brand mark.
The client came to the table with a vision. They shared a basic outline for a pictorial logo concept—rooted in the precision and discipline of British military iconography. Not aggressive or militant, but structured. Authoritative. The kind of mark that signals you're a partner who can be trusted with work that matters.
My role was to interpret that vision and push it into three distinct visual directions, each honoring the core idea while exploring different executions.
I developed three logo concepts. Each maintained the British military-inspired foundation but varied in approach—some leaned more traditional, others more contemporary. The balance I was searching for: heritage without nostalgia, strength without rigidity.
The client responded immediately to Direction 3.
Client Testimonial
"Chintan listened carefully and had a really good idea, which keeps the user captivated with the design and interactions for the cash graphics!!
Thank you for everything"